Setting Goals To Win


Screenshot from one of our coaching courses showcasing a realistic planning process.

Most musicians never set goals!

Here is the problem with that: Its one of the biggest reasons why musicians fail.

But if you think about it´s not really their fault . It´s just that most people never learned to set goals.  They don´t understand the advantages of setting goals versus just working without them and hoping for things to work out.If you think about it´s common sense.

Goals motivate and guide. It´s scientifically proven to work and has been thoroughly studied. Check this wikipedia link for studies


Setting goals, especially detailed written goals will brings results.
We surveyed and interviewed thousands of musicians and music industry experts and those who used written goals and proper planning had much improved results compared to those who didn`t. 

We surveyed and interviewed thousands of musicians and music industry experts for patterns of what works and what doesn't in the music industry.

Screenshot with survey results from our coaching courses where we tried to find a pattern in the sometimes chaotic survey replies. (We ran surveys with thousands of musicians trying to find root causes of dysfunctional behavior )

And and those who used written goals and proper planning had much improved results compared to those who didn't.

For this exercise we will use the proven SMART criteria, which is excellent because it forces you to specify your goals.


  • Specific – target a specific area for improvement.
  • Measurable – quantify or at least suggest an indicator of progress.
  • Achievable – agreed upon and aligned with organizational goals
  • Realistic – state what results can realistically be achieved, given available resources.
  • Time-bound – specify when the result(s) can be achieved.

We found that setting specific SMART type of goals helps musicians with improving their career substantially which is why we offer you a free goal setting exercise.


Want us  to help you keep your accountability and not lose your goal out of sight? 
Join our free online video coaching course below to receive free coaching.

Discover the incredible power of goal setting for your music career. Learn how to use goal-setting exercises to create accountability.

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Known from her mega-hits Bad Babysitter, Exceeder or her collaborations with Prodigy, Moby &  many more.

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