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Borchi (Borchi y Su Doble Redoble)

Please tell our readers who you are and what you do?

I'm a Dj and Producer from Mexico City from the global bass scene and part of the crew, where I run the netlabel and co-host its weekly FM Radio show. When I started in music I was the M.C. of a latin hip hop band Beat Buffet. However, I got into the global bass scene by organizing the Day Off parties where we brought artists such as Schlachthofbronx, Dengue Dengue Dengue!, Omulu, Cumbia Cosmonauts (and many more) to the city. Afterwards I went on to producing my own stuff. I was selected to the Red Bull Music Academy in 2015. In 2016 I created a live show called Borchi y Su Doble Redoble (live sampleadelia tuba sax) which focuses on taking street carnival music to the club soundystem. With this show I've played in Boiler Room, Mutek, SXSW, Corona Sunsets, and more. Also as a solo Dj I've been able to play around Europe, U.S., Canada and even was flown to Cuba to play at a party in Havana alongside Nickodemus.

How would you describe your style and genre?

I've always worked a lot around 100 bpm-ish tropical hip hop with many layers of percussions inspired by a crossover between artists like Debruit and Frikstailers. At my early productions I used to work a lot with rasterinha rhythms, however, ever since I created my Borchi y Su Doble Redoble live show I've been working almost exclusively on grabbing music from street carnival brass bands and taking them into club music, being able to explore new tempos and influences raging from cumbia, to Bmore.

Who are your biggest influences and idols … and why? Do you have any idols? Are you a super fan of anyone? (Dead or alive, musician or non-musician)

I am a huge fan of Girl Talk for the way he can take freestyle – top 40 music and turn it into something quite intellectual. I also love Debruit's sample work and recently I am obsessed about Too Many Zooz, I am a fan of the sounds they create with their brass instruments.

What´s new right now? What should our readers know about that is coming up from you?

The news is that I am going to play at Mutek Festival in Montreal before the summer ends. It will be my first Canadian tour. After that the next step will be to release Borchi y Su Doble Redoble's first LP.

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What was the biggest mistake you made when you started making music and what would be the number one tip you could give to a newcomer musician?

The biggest mistake is to doubt your ability to do music and play it for other people. It's good to go forwards and do music and play in any way you can, it doesn't matter if it doesn't sound perfect, you will be improving every day. I don't regret about it, but I would have liked to have a couple of more years of career putting out music and playing.


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How do you get gigs? Can you share any tips?
Part of getting gigs is to call or email the right people. I try to figure out the clubs or promoters that program bands or dj's that have a similar style as what we do and send them a promo or gig proposal email. For this it is important to try to understand the budget structure of the promoter / club so you can ask for a competitive fee that is both good for and attractive to the promoter. Another big part comes by our promotion work. When we do releases we do a press campaign (it doesn't have to be through an agency) where we reach to as many press contacts we have and send them the info and possibly offer them exclusive content, we also spend some money in ads via social networks. Finally, its also very important that the music and the show is both good and has a solid concept. As these two improve is way easier to get gigs, both from reaching out to promoters and from people calling to your contact details.

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What has been your biggest challenge right now? Have you been able to overcome that challenge? If so, how?
The biggest challenge for me was to be able to adjust to different types of clubs and parties, and thus be a more demanded dj. For doing this I had to include "study hours" during week days in my routing so I could prepare specifically for each new club I was playing in. This is the first time dj'ing felt actually like a normal job because I had to spend long hours organizing music, downloading new stuff and practicing the way to play it. However it was worth it, I think its one of the keys of why I've been able to advance faster in my dj career.

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How do you promote yourself? Do you have any specific promotion tips for other musicians?


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We meet again in one year. What has changed?


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