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Jivea


Read the Jivea Interview below and share it on social media.


Please tell our readers who you are and what you do?


My name is Ben – I'm 21 years old and I live in Tampa, FL. I'm a DJ, VJ and Producer.


How would you describe your influences and how have they changed over the years?


Well when I first started getting into music (around age 10) I actually listened to a lot of contemporary Christian music; mainly because that was the only thing I was exposed to (or allowed to listen to). In my early teens, I listened to a lot of metal-core, punk, and post-hardcore – A Day To Remember, Sleeping With Sirens, Of Mice & Men, that kind of stuff. Finally, I discovered dubstep around 2009, and basically fell in love with everything about it. At that time, I was also in a high-school band, but we were in the process of breaking up… I decided to buy ProTools and give solo production a try. Once I realized just how endless the possibilities were, I was absolutely glued to the screen. I started experimenting, downloading plugins, and later got accepted to Berklee's Music Production program in 2015 – everything after that is history!


What´s new right now?


Absolutely! I'm a resident DJ at Fusion Thursdays, which is a weekly EDM event here in Tampa. Fusion has been running for over 10 years and we're opening up a brand new location in literally a matter of weeks! I'm so excited to be a part of it. If you live in the Tampa area, you can find all the details on our Facebook pages:

www.facebook.com/FusionThursdays
www.facebook.com/JiveaMusic

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Are you a superfan of anyone? How did you become a superfan? Do you remember how you become a fan and what turned you into super fan? Have you ever thought about why you´re such a fan?


Porter Robinson, 100% – anyone who saw the Worlds Tour in 2014 will understand. His theatrics and musical storytelling moved me in a way nobody else ever has, and I was also thoroughly impressed by how well-produced the show was overall.


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What was the biggest mistake you made when you started making music and what would be the number one tip you could give to a newcomer musician?


When I was like 14 I started posting my music on Youtube, and I was completely ignorant to best practices (promotionally speaking). I posted my links on other videos, DM'd Soundcloud users, and did anything I could to get my stats up. That was a big mistake. The only path to reach your goals is hard work and a burning desire to learn; you get out what you put in. My #1 tip is to find a mentor; they may teach you things and introduce you to people that change your career significantly.


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How do you get gigs? Can you share any tips?


Being a thoughtful person goes a long way. Help throw out empty beer bottles at the end of the night, stay from open to close, and support other artists & staff any way you can. It's not brown-nosing, it's caring about your local music scene and showing love for the hard working people who help it thrive. Also, all ethics aside, the best thing you can do is learn to DJ with Pioneer equipment (if you haven't already). The majority of EDM venues use CDJs, often exclusively; if that's the case, your ability to use said equipment will be a make-or-break factor. If you do these things, there's a good chance you'll get noticed (and potentially booked) by event MGMT.

Now if you want to come back, event hosts and resident DJs look for people who know how to mix a diverse range of music, and mix them well. In other words, be an asset to the people who book you. If you restrict yourself to one genre (or sub-genre), you may be restricting your opportunities. Sometimes all it takes is a hip-hop track tossed in the mix to make a promoter's ears perk up.

Don't get me wrong, I'm not saying you need to be a professional iPod…all I'm saying is it's not a good idea to play the same style for an hour straight, making attendees feel like they're in the twilight zone. Also, avoid drama like the plague and keep it professional, but that goes without saying.


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Do you have good promotion tips for other musicians?



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Do you have insights on how to grow your audience on soundcloud that you want to share with our audience?



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What has been your biggest challenge right now? Have you been able to overcome that challenge? If so, how?



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How do you personally discover new music?


Spotify is my go-to. It has some great algorithms for recommending music, so if you take the time to help it work (up-vote tracks you like, down-vote ones you don't like, build a big library, etc), it's actually pretty effective in determining your personal style and sending hot stuff your way. Artist Intelligence Agency also has a great catalog!


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Once you discovered new music, do you tell others about the new music/artist you discovered? If yes, how exactly?



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What is your number one tip to improve your music production or songwriting skills?


Buy "Understanding Audio" by Daniel M. Thompson and read it cover to cover. Berklee uses this textbook for numerous classes in their music production degree, and it's absolutely loaded with knowledge. This book is basically my music production bible.


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What is your best tip for those who struggle with finishing their tracks?



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We meet again in one year. What has changed?


But that would spoil the surprise, wouldn't it? ?


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http://www.soundcloud.com/jiveamusic

http://www.facebook.com/jiveamusic

http://www.twitter.com/jiveamusic

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